Underestimated.com By Kelly Felix

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It was more of a feel-good business than anything, and my wife even did the customer support.

And we loved doing it!  

That’s when we realized that we should just drop everything else, and focus solely on selling my little credit repair guide.

Once we put 100% of our focus into “Credit Secrets”, it wasn’t long before the business exploded!

Within a few months, we had hired over 20 people just to handle all of the orders and customer service.

Things were getting crazy… and it was happening fast.

It wasn’t long before we did over $4 million in sales, in just one month, using only Facebook Ads!

Shortly after that, we were approached by a TV show producer who wanted to take our little book and turn it into an infomercial. 

So we sought out the legendary Larry King as the host, and thankfully he agreed to work with us.

It wasn’t long before we had the #1 ranked infomercial in America! 

Ahead of household names like Lifelock, Shark, Beach Body, Guthy Renker, Total Gym and more… 

This type of behind-the-scenes access is unheard of. 

Raw and uncensored.

You’ll witness the good, the bad, and the ugly.

Whatever happens, happens.


From the genesis of an idea, to strategizing every nuance, building sales funnels and online ads, right up until its time to shoot an infomercial for it.

You’ll see it all.

And I’ll share the results with you…

The first sale, the top converting funnel, the most profitable ads, split-testing results…

All the way down to the nitty gritty of establishing a baseline AOV (average order value), CPO (cost per order), CPC (cost per call), and MER (media efficiency ratio).

I’ll be testing like a madman, right before your eyes.

And I will do it all THREE TIMES for 3 unique info-products, in 3 different industries…

All while selling FREELY AVAILABLE INFORMATION wrapped up nice and neat, and packaged into an info-product that customers will be thrilled to receive.

You will see what worked. What didn’t. And why.

When I make changes, you will see them…

Do we edit the CTA (call to action)? Change pricing? Stack bonuses? Edit the Sales Copy? Swap Upsells?

It’s all revealed. Step by step.

And this time, I will be prepared to navigate the pitfalls we faced last time around.

The ones that had us doing $50 million instead of $100 million.

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