Lawn Business Success Course

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My Friends Laughed, and my Family
Thought I was “Crazy” When I Quit my Great Job to Start
a Lawn Business….

…Until Three Years Later, When I Sold
my Lawn Business for a Very fat Check!!

Give me 11 minutes and I’ll show you
how you can build your own extremely successful lawn business.

Dear Friend,

I’ve been in your shoes before! At the
beginning of 2003, I decided it was time
for me to quit my job. I’ll be honest; it
wasn’t an easy decision. I wasn’t stuggling
at my job, I was actually doing very well.

I had a job as an “account executive” (a
glorified title for a sales rep). I was
24 years old and making over $50,000 per
My schedule was great – Monday
through Friday from 8-5. I was off every single
weekend. Why did I want to quit?

I was Tired of Having
Someone Tell me When to be at Work, and
Telling me how Many Days per Year I Could
Take off!

I wanted more FREEDOM! Maybe,
you understand the way I felt. I felt trapped.
I longed for freedom. Not freedom from a challenge. I
simply wanted to control my own schedule.

I took Nike’s advice. I just did it. I
went to my boss and told him I’d be quitting
in two weeks. He was mad! But not as “mad”
as my parents were.
My boss was mad
because he was losing his #1 salesperson.
My parents were mad because they paid for
half my college education, and now in their
opinion, I was wasting my life by starting
a lawn business.

Honestly, that wasn’t the worst part. What
made it worse was all my friends telling
me I was crazy and laughing at me for my
“foolish” idea. But all their criticism and
joking made me that much more determined
to make my lawn business successful.

But After a Full Year
in Business, I was Struggling to pay the

Two years prior to opening my lawn
business I graduated from college with a
degree in Business Management and Marketing.
I tried implementing several of the “techniques”
I had learned in college. But every “technique”
I tried seemed to fail, and brought me closer
to proving my friends and family correct.

Employee to Successful
Lawn Business Owner!
I went from
working a dead end job to owning
my very own lawn business. This
is by far the best course available,


If something didn’t change soon, I’d have
to admit “they”(my friends and family)
were right, and go get another
“real” job
. But I had no idea what to
do. No idea who to trust for advice.
No idea if I would survive.

Out of the blue a friend suggested that
I call her cousin who owned what she called
a “very successful lawn business.”
I had nothing to lose, so I gave him a call.
He agreed to meet with me and give me advice
on how to get my small, struggling lawn business
off life support.

When the appointed day came, I drove
over 150 miles one way to meet with him.

I remember thinking on my way there that
if he didn’t give me some revolutionary
advice, I was going to close my lawn business.

I didn’t know anything about his lawn business
or how “successful” it really was. But when
I pulled into the parking lot, I knew his
business had be to “very successful”!

As I turned into the parking lot, I noticed
a nursery to the left, a gift shop straight
in front of me, and a very large metal shop
to the right. It appeared as if he didn’t
just own a “successful” lawn business, but
a very successful lawn empire.

Growth for Beginner!
Thanks to
the Lawn Business Success
I went from zero
accounts to eight in only one
I caught my competition
off guard!
Carlos Meza


After a brief introduction, my soon to
be mentor wanted me to meet his vice president
of lawn maintenance. After visiting with
him for a few minutes, he wanted to introduce
me to his vice president of landscaping.
From there he wanted me to meet the gift
shop manager, and then his landscape architect,
and then his salesman/estimator.

After all these introductions, he took
me on a tour of his facilities. I discovered
he had over 40 full-time employees. His
business was extremely successful.
Everything he touched seemed to turn to


Honestly, I was Embarrassed
When he Asked how Things Were Going With
my Lawn Business!

In order to save myself some embarrassment
I wanted to tell him things were going well,
but I didn’t. I told him exactly how horrible
things were.
I even told him I was seriously considering
closing the business. When I
mentioned this, he appeared to find my struggle
funny. He smiled and chuckled.

I wasn’t sure what to say, so I asked
what was so funny. What he said over the next
few minutes changed my life.

He told me he had faced the exact
same problems when he first started. He
said he had considered throwing in the towel
several times. He
went on to share all the struggles he had
been through during the process of growing
a multi-million dollar lawn business.

I’ll spare you all the gory details, but
knowing all the problems he had faced
made me feel much better about the few
problems I was having with my lawn business.

During the next several hours, he shared with
me specific strategies to take my lawn business
to the next level.


was Like Someone Took the Blinders off…I
was Able to see Solutions and Opportunities
That I had Never Noticed Before.

My lawn business almost immediately starting
making more money, thanks in part to the Central
Nervous System.

Ever heard of the Central Nervous System?
Don’t worry, I had never heard of it until meeting with
this successful lawn company owner. In the Lawn Business
Success Course
I’ll show you how to create your very
own Central Nervous System (this will help your lawn business
grow faster than all your competition).

Many of the “impossible”
problems seemed to disappear.
Over the next
two years my business grew from $25,000.00
in annual sales to $200,000.00.
My friends
and family couldn’t believe the “over-night”

During January of 2006, I decided that I was
ready for a new challenge and adventure.
I put my lawn business up for sale. Within
a few weeks I had an offer I couldn’t refuse.
Early in February of 2006 I took a large
check to the bank and began looking for
a new challenge.

This time I didn’t have to do much looking
because the challenge came to me. Friends
and people who I had never met began calling
me and asking me to help them grow their
businesses. I started working with lawn
company owners all across the United States
helping them start and grow their own successful
lawn businesses.

Lawn Business Success Course
is the best available.
I purchased
two other “how to start
a lawn business” books
before I bought this one. The
Lawn Business Success Course is the
hands down winner. I highly
recommend it!
Joseph Lontz

Orlando, Florida

People offered me part ownership in their
businesses just to help them take their
business to the next level. I love the challenge
of helping people take their lawn businesses
to a level they never imagined possible.

All the one-on-one consulting resulted
in a problem for me. TIME! I just don’t
have enough time to work with everyone who
wants my help on a one-on-one basis.
That’s why I started this website,
it provides me with a way to help more people.

Through this site you have exclusive access
to the same materials my personal consulting
clients use.


You can not and will not Find a
Course More Effective Anywhere on the Internet!

Packed into the Lawn Business Success Course
is everything you need to start and
grow a VERY successful lawn business. Nothing
has been left out. You get powerful strategies
that are easy to follow, and can be implemented with little
or no money.

What’s Inside

This complete lawn care guide includes five


sections, full of

strategies and tactics

that will provide a strong foundation for you
to build your lawn business on. This is the most
up to date and useful information you can get
anywhere, showing you the exact steps to take
while starting and growing your lawn business.

Here’s what is in each section….

How to Start and
Grow a Successful Lawn Business
  • How to name your lawn business
    so it helps build credibility
    for you (Even if you have no experience.)

  • Learn the one question that
    can double the lifetime value
    of each of your customers.

  • Discover how to put your lawn
    company on autopilot.

  • Learn what type of business
    you should establish.

  • Discover three powerful methods
    for giving estimates, and one
    that is sure to increase your

  • Learn where to find the most
    recent lawn industry news.

  • Understand the basics of lawn equipment
    and what you should look for.

  • Learn how to write an estimate
    that actually helps you get the

  • Find out how to schedule your
    time to maximize profits.

  • Discover secrets to improving
    your company image.

  • Six phone tips to increase
    the number of accounts you get.

  • Learn what to do in the cold
    winter months.

  • Discover the one principle that
    will not only change your lawn
    company, but also your life.
Lawn Business Marketing
  • Discover why marketing your
    lawn business matters.

  • Learn the truth about lawn company
    marketing ,and how to stand out
    in a crowded market

  • I’ll show you step-by-step
    how not to become a bottom
    (someone fighting
    over $15.00 lawns).

  • Learn simple ways to attract
    more customers than you can handle.

  • Learn how to keep customers once you
    get them.

  • The why’s and how’s to track all your
    marketing and advertising.

  • Discover how to figure out who
    you are talking to, and how it
    will effect your profit.

  • I’ll reveal four key ingredients
    to all successful and effective

  • You’ll learn how to train your
    customers to become your free

  • Why you must build a
    fence around your customers, and
    how it will drastically increase
    your profits

  • Learn some outside-the-box lawn
    marketing strategies.

  • Learn how to determine if you are
    leaving money on the table, and how
    to get it if you are.

  • Discover exactly where you can
    find a ton of new target
Residential Lawn
Marketing Secrets:
  • Learn the “SECRETS” of residential
    lawn marketing.

  • Discover how you can present
    your estimate to land more accounts.

  • I’ll show you four correct steps
    to giving an estimate.

  • Learn a simple technique to
    get your clients to give you a

  • Learn a simple technique to
    get referrals from your clients.

  • See why and how to train
    customers to tell others about
    your company.

  • Simple methods of getting your
    customers to advertise for you.

  • You’ll see how to drastically
    increase the number of prospects
    that become customers.

  • I’ll give you four letters that
    will turn your prospects into
    valuable customers.

  • You’ll also get four letters that
    will transform referrals into
    profitable customers.

  • Two special reports that will
    generate more business
    your company…all you have to
    do is put your company name in
    the blanks.

  • Door hangers, postcards and
    flyers which will generate more
    business for you.

  • Powerful sales letters
    to send to target prospects that
    will instantly position you as
    an expert in their minds.
Commercial Lawn Marketing
  • Learn the “SECRETS” of
    commercial lawn marketing.

  • Discover why what you’ve been
    doing is probably completely wrong.

  • I’ll tell you the truth
    about commercial clients.

  • Learn Five things that matter
    to commercial clients.

  • I’ll reveal the four steps to getting
    more commercial clients.

  • Learn how to train clients to tell others
    about your company.

  • Learn how to get testimonials from
    your commercial clients.

  • Learn how to drastically increase
    the number of commercial prospects
    who become customers.

  • You’ll get four letters that will
    turn your commercial prospects
    into valuable customers.

  • You’ll also get four letters which
    will transform commercial
    referrals into profitable customers.

  • A special report that will generate
    more commercial business for your
    company…all you have to do is
    put your company name in the

  • How to instantly position your
    company as an expert in
    their minds.
Employee Resources:
  • A complete lawn company employee

  • An employment application designed
    to screen out people who
    don’t match your company.

  • Dress code policies.

  • Drug and alcohol policies.

  • Minor, major and critical offenses
    and how you’ll deal with them.

  • Vacation time, sick time, holiday
    time off.

  • Probationary periods.

  • How do employees qualify for
    promotions and pay increases.

  • Corrective discipline measures
    and when they will occur.

  • How employees will interact
    with customers.

  • Equipment and vehicle safety

  • Authorization for release of

If that isn’t enough….here is a little
more of what’s inside:

  • You’ll learn the one mistake even
    experienced lawn company owners make
    that kills all their marketing
    efforts. In addition, learn how to use a simple, easy
    “adjustment” that will instantly increase
    the effectiveness of your marketing
    by 200% or more!
    (Imagine consistently
    getting prospects to call you, and having
    to turn away business!)

  • Learn how to master this marketing system
    in the shortest time possible. At the same time
    you drastically increase the lifetime
    value of each customer!

  • Why “beginners” are able to use this
    system to quickly surpass more experienced
    lawn company owners! Even if they
    don’t have any previous business experience!

    (In fact, the less you understand about
    what the “experts” try to tell you,
    the faster you’ll have more business
    than you can handle!)

  • How mailing one letter can drastically
    change your business forever! (Not one
    veteran lawn company owner in a thousand
    even suspects the potency of this simple

  • The one question that can double
    the life time value of each customer.
    It doesn’t require any special skill,
    you simply have to ask.

  • How to use the secrets of “unveiling”
    your customer’s maximum profit!
    (Traditional ideas rob you of this potential
    power – while this course will actually
    increase it two-fold!)

  • Why your new ads will cause your
    competition to shake their heads. Until
    they see you taking their customers
    from them!
    (I guarantee they’ll
    say you’re crazy, but it won’t be long
    before their customers want to switch
    to you!)

  • How answering simple questions will
    enable you to put your lawn company
    on autopilot. You’ll be free
    to work “on your business” instead
    of “in your business”! (Even
    if you’re just getting started, have
    no business experience, or don’t have
    any extra money to invest in your company!)
  • The truth behind the “Central Nervous
    System”-and why 99% of all lawn company
    owners completely blow it after they
    get their very first customer.

  • Learn how to instantly diagnose mistakes
    in your lawn company-so you’ll never
    continue on the wrong path! A complete
    “fail safe” system of correcting your
    business before it’s too late!

  • Marketing to existing customers-
    using letters already written-to increase
    your customer base 10 times faster!

  • How to appear as an “expert”! No
    matter how new you are to the lawn industry!


With the special “BONUS SECTION”,
you’ll get a commercial and residential
contract. These aren’t your average
contracts, they actually will help
you land more accounts.

and residential proposals are included. No
more trying to figure out how to
write winning proposals/estimates.

Also, there are four powerful collection
letters designed to get your money
from the few clients who may decide
not to pay you.


Picking up Your Copy of the
Ultimate Lawn Business Course Will be the Best Investment
you Make all Year! Guaranteed!!

I know what you’re thinking! “Wow, Wayne
you are offering a TON of insider techniques and
strategies. The course must be really expensive.”
It’s the first question that goes through people’s
mind when they see all the powerful insider secrets
included with the course. I’d be wondering how
much I would have to invest as well.

I’m so confident this will be the best investment
you make all year, I’m willing to give you an
amazing guarantee.



Reasons to get the Lawn Business Success Course Right now!

 IT WORKS! This course
has been used by dozens of people who
now own successful lawn companies.

 You can become your own
boss. Free yourself from the
“rat race”.

 Control your own paycheck.
You will no longer have someone
else controlling how much you

 Get ahead of your competition.
You’ll have resources that will
help you stand-out from the

 You aren’t just a dreamer.
You are ready to take control
of your own life.

Order right now! You
have nothing to lose? As soon as you place your order the course
will be instantly downloadable, so you can read, save, and print the entire
course from the comfort of your home.


Internet Security Note: When
you click the “Add to Cart” buttom, you
will be directed to our secure order form
through Clickbank which looks like this:

Please order now if you would like the
bonus book.
This book will soon be sold separately
for $37.00. However, for a limited
time it is included for free.

Consider This: If you continue
doing what you’ve been doing, you are
going to continue getting what you’ve
been getting. Go ahead and take action
today. Take the first step toward the
freedom you’ve always dreamed of.

You have nothing to lose, if you aren’t
100% satisfied with The Lawn Business Success Course, I’ll give you a full refund,
no questions asked.

To Your Success.

Wayne Mullins

P.S. – Order right now, while
you’re still reading. There’s no risk,
no reason at all not to try this amazing
course for yourself. Don’t let this chance
to change your lawn company and your life
slip you by!

P.P.S. – If you order today, you’ll get the free bonus section
which includes powerful lawn contracts,
lawn proposals, and collection letters
This two book is worth more than your
entire investment in The Lawn Business Success
Course. Grab your copy today before
they’re all gone!

P.P.P.S. – Remember, I offer a
100% satisfaction guarantee. If you are
not happy with the strategies and techniques
found in this course, just send a simple
email to me and I’ll refund every single
penny back to your account. No questions


Employee To Lawn Successful Lawn Business
I went from working
a dead end job to owning my very own company.
This is by

far the best course available anywhere!


Growth For Beginner!
Thanks to The Lawn Business Success Course I went from zero lawn accounts to
eight in only one month. I caught my competition
off guard!
Carlos Meza


Ultimate Lawn Course is the best available.
I purchased two other
“how to start a lawn business”
books before I bought this one. The Lawn Business Success Course is the hands down winner. I
highly recommend it!
Joseph Luther

Orlando, Florida

For any questions or difficulties contact


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