From the Desk of Jim Edwards
chances of selling your house without an agent just got better than ever…
you want to avoid paying outrageous commissions by selling your
house yourself so you can move
into a larger house… or so you can make a larger down-payment on
your next house… or if you
would just plain like to hang onto your equity
that you’ve worked so hard for,
rather than just handing it over to a real estate agent…
this may be the most important letter you ever read!
sitting here at my computer on a Sunday afternoon thinking about a time not too
long ago when I was standing at a crossroads in my life… right where you probably are at this very
moment. I wanted to sell my house so I could make a move I thought was
vitally important to my career… but hiring a real estate agent was out of the
make matters worse… I actually had TWO (2) houses I had to sell
in less than 45 days in order to make a move to Florida to take a job I really
wanted. On top of all that I had just gotten married two weeks before to a
wonderful lady I wanted desperately to please and provide for.
at the time I thought I was lucky, because I had been a Mortgage Banker for
about four years and thought I knew the real estate business as well as
anybody… after all I had been involved in helping over 1,000 people make their
most important real estate decision by that time, and hardly any of the agents I
knew had any clue about business… let alone real estate. I figured if they
could do it… I could do it!
I decided that if anybody could sell these houses in 45 days I could… boy did
I have it coming! The first two weeks nothing happened. I ran ads like everybody
else… and got the same results as everybody else… nothing. The only people
who called me were realtors trying to see if I would list my house with them…
proceeded to get mad at me for trying to sell it on my own when they had been
sending me mortgages… go figure! They were mad at me for trying to sell my
house without them… even though I knew there was no way they could meet my
time-frame… besides I’d never seen one really earn that high commission
were looking mighty bleak… I was running out of time!
one night something happened I’ll remember for the rest of my life… and I want
to stress to you that everything I am saying here is the honest-to-God
truth. I have actually toned down some of the events in order to
keep them completely believable!
I said… I was running out of time. The job in Florida was going to close soon,
and I had to have a contract on both houses within 2 weeks so I’d have a shot at
closing them within 30 days after that. I went to bed on a Wednesday night after
asking God to help me figure out what to do… and then drifted off to sleep.
woke up a little after 1:20 a.m. in the morning and sat straight up in bed
breathing very, very fast! I had the “answer”. It was so simple, yet
it was so powerful… I knew I had the answer!
next day, Thursday morning, my wife and I sat down and re-wrote the ad we had
been running for the last two weeks. We actually raised the sales price of one
of the houses, made some other changes to the ad, and called the paper so the ad
would run in Sunday’s paper.
we each got on the phone and made 10 to 15 phone calls to people we knew.
I redid the flyers based on the inspiration I’d had the night before. I drove
down to the copy store and had 50 made up of each. I gave some to my wife, took
the rest myself and we both went to work.
happened next seemed almost like magic… but looking back it makes so much
sense, I still want to kick myself for not thinking of it sooner!
night we got a call from one of my wife’s co-workers who had seen the NEW flyer
I’d made up. The one slight modification I’d made to the headline and the terms
we were offering set off a chain reaction of phone calls and events I couldn’t
believe. That lady, along with one other called that night and made an
appointment to see the house Saturday morning at 9:30 a.m.
morning rolled around and I showed the house to my wife’s coworker. She looked
around for 5 minutes and said “I’ll take it!” She wrote me a check for
her entire down payment on the spot… with ZERO price negotiations. She paid me
full asking price without even so much as an argument! We filled out the simple
paperwork and we were one house down… and only one house to go!
next morning was Sunday, and I was so nervous I couldn’t eat breakfast. How
would the new ad do… would my flash of inspiration for the newspaper ad pan
out… or fizzle like a match thrown in a bucket of cold water?
phone started ringing almost off the hook! Call after call after call! As soon
as I put the handset back in the cradle, within 5 minutes the phone would start
ringing again. The ad worked… IT WORKED!
day we made appointments with 7 people to come look at the house. We had the
usual tire kickers of course, but the third couple that came through the door
were the ones who bought the house. They had all kinds of questions, but we were
ready for them (just as you’ll be ready after I’m done teaching you!) with
financing information, closing information, the proper disclosures and a whole
made an appointment with them to return the following Wednesday to write the
contract after he talked to MY banker… that’s right he was going to talk to my
banker who was fully authorized to tell me everything I needed to know about
this buyer’s financial ability to buy my house! They came back that Wednesday
and we signed the deal… for FULL PRICE… and I knew it would go through
because I knew… beyond a shadow of a doubt… that he could get the money
because he had talked to MY banker!
houses closed within 30 days from date of contract signing… and I got the job
a year later I ran into a friend who was trying to sell his condo. He was
pulling his hair out, and his marriage was really suffering under the strain and
stress of trying to get one of their two houses sold. They had to sell because
they needed to free up cash flow for renovations to their dream home. Two
mortgage payments were eating them alive and things looked hopeless!
sat down and explained to them exactly how my wife and I had sold both of our
houses, and the light bulb went off for him too! My friend change his classified
ad using the technique I had used to sell our house that Sunday… and he ran
his ad the next Saturday. He got 13 phone calls in two hours…. made 6
appointments and sold the house the next day… he sold his house THE NEXT DAY for FULL PRICE…
without the first bit of haggling on the part of the buyer!
astounding thing is that two (2) Realtors had had the exact same property
for over a YEAR and they couldn’t sell it with their multiple listings and
caravans and big newspaper ads… but my friend sold it on his own
(with a little advice from me) in ONE day!
was then I decided to do two things:
got written up in some big newspapers and did some radio across the country
Richmond Times Dispatch calls us
“… a useful guide to the details of preparing and selling a
Do you know how hard
it is to get the newspapers to say anything good about anything… let alone a
product that is going to make many of their advertisers really, really mad (realtors spend a lot of
money on ads)!
When realtors saw these articles they went
completely nuts. “How dare you!” seemed to be the first words out of
every agent’s mouth… “How dare you take money out of our pockets and keep
us from earning those high real estate fees!”
All these agents started flipping
out over the book because they could see in a minute what a valuable tool it was
and that it was going to take the easy real estate commissions right out of
Needless to say I became very unpopular with other agents… but I
CARE… in fact it was kind of fun to put them in their places and give
away their “secrets”. Incredible as it may seem, most of them don’t
even know, understand, or use what I’m going to teach you in this ebook… because they are too
lazy to learn!
agents just throw your house in the MLS and hope it
sells… that’s it… all the promises about marketing most agents make are
just a smoke
The only thing they have that sells a property is putting it in the
MLS… the vast majority don’t do any meaningful marketing!
So now some time has passed and over the years I have helped literally thousands
of people to make educated decisions about selling, buying and financing!
As a mortgage banker and real estate agent I have sold, bought, financed and
represented MILLIONS and MILLIONS of dollars worth of transactions. I have seen
it all, heard it all – “been there, done that” – and I have boiled it down to a simple system that – if you do what
I tell you – you can sell your house – no matter what your
local market conditions!
Let me say it again… This system MUST work for you… it doesn’t have a choice! If you do it the way
I tell you… a buyer has to appear… just like the law of
gravity states that a rock dropped from your roof must fall to the ground.
It’s unavoidable… it
can’t be screwed up!!
People just like you have used this incredible system to save the commission
move into a nicer home, make a larger down-payment or just plain hang onto more
of their hard-earned money!
Here’s what just a few of them have to say about this amazing book,
“Selling Your Home Alone”, that has literally changed their lives…
I’ve got pages and pages and pages of people just like you all over the country
– in fact, all over the world, who have sold successfully and quickly using our
easy and proven system for success!
Now I can’t
guarantee that your house will go under contract this weekend… or that you will
save $13,963 in real estate commissions. I don’t know you and I don’t know your
situation. But I CAN guarantee that you will sell a lot FASTER with this
information than without it!
I can guarantee that some people’s houses will never
sell, because no matter how much I scream, yell, beg, threaten and plead… they won’t do what
I can guarantee that some people’s
houses will take years to sell… sometimes because of things they can control but
don’t do anything about (like price or condition)… or some things they can’t control like a nearby airport or nuclear
I can guarantee that people all over the world have used my simple and powerful
techniques to sell their houses as fast as possible based on their local market
conditions by pricing their houses correctly and getting the maximum exposure
possible in the shortest period of
time… and that if you do exactly what I tell you to do… your house
over 150 times what you’ll pay!
The truth is – I don’t charge nearly enough for this book! How much is saving
the commission worth to you? $5,000… $ 10,000… $15,000… MORE?
How much do you charge someone for information that is going to save them that
amount of money for such a minimal amount of effort in comparison? $150…
$300… $1,000… MORE?
Would you pay $499
to guarantee getting $10,000 in return? (Say yes!)
Don’t decide now!
You don’t have to
decide now. Get the book and try it out for 30 days at no risk! If it isn’t
everything I say it is… if it doesn’t help you to get your house into the
proper condition… if it doesn’t show you exactly how to price your home for
maximum profit … if it doesn’t guide you step-by-step through the escrow
process and keep you out of all the pitfalls most sellers who even have agents fall
into… then I don’t want your money! I’ll give it all back … no questions asked!
fact, you can even keep all the free bonuses including the Special Report “How I did it!” for taking
the time to review the book. You simply can’t lose!
these Bonuses if you act Now!
If you act today I’ll guarantee you receive the following bonuses:
Special Report: HOW I DID IT
I’ll reveal exactly how I sold both of our houses AND how my buddy sold his
house in one day just by changing his ad! I’ll hold nothing back and I explain
everything about each deal in detail.
Report – How to get FREE Property Listings Pages!
Sample Forms Pack
purchase my for-sale-by-owner book right now, “Selling Your Home Alone”, you also get
instant access to our FREE Contracts and Sample Forms
25 minute “Live” Uninterrupted Radio Interview
Radio Interview with
FSBO Expert Jim Edwards
“9 Keys to Successful
Listen in to a recent radio interview I gave on a
mid-west real estate talk show where I covered the “9 Keys to
Successful Selling” and revealed tips, tricks and techniques on:
absolutely fantastic “quick-start” and motivator
for any serious for sale by owner!”
The only thing standing between you and a successful sale is the specialized information
we’ll teach you in this course.
Here’s how you get started:
All these tools for
less than the
price of a small classified ad in
next Sunday’s paper!
Try it Risk-FREE for 30 days!
Day, Unconditional Money-Back Guarantee:
If you are not completely satisfied with the eBook “Selling Your Home
Alone” – well gladly refund your
money. Keep the Sample Forms PAK and the Bonus Reports as our gift to you
just for trying it out!
a download “ebook” copy with instant access.
can you buy it now for OVER 50% off? – Because I don’t
have to send you anything in the mail! There’s no tape to mail, no manuals
to print, no postage to pay. You access everything online right now!
Since I can make the same amount of money at this price I just pass the
savings on to you and we both win!
Jim Edwards, Author
The TEN Dirty Little SecretsTM of Mortgage Financing
Remember, we are only offering the special price of $39 (regularly
$97) for a short time!
I can only guarantee you’ll receive one of the books and all the
FREE bonuses if you order right
away. So don’t delay. Act now while it’s fresh on your mind!
– Not Sure about buying this great resource? At least download a
free copy of the first chapter by clicking here. ====> First